Finance & Money
Popular
Profit Margin Calculator
Calculate gross margin, markup, and find the right selling price for any product.
40.00%
Gross Margin %
$60.00
Gross Profit $
66.67%
Markup %
60.00%
COGS % of Revenue
Industry Benchmarks
Retail
20–30%
SaaS
60–80%
Restaurant
60–70%
Manufacturing
25–35%
E-commerce
20–40%
Consulting
50–70%
Wholesale
15–25%
Technology
50–65%
Margin and markup are different! Enter one to see the other.
| Margin % | Markup % | e.g. on $100 cost |
|---|---|---|
| 10% | 11.1% | $110 |
| 20% | 25% | $125 |
| 30% | 42.9% | $142.9 |
| 40% | 66.7% | $166.7 |
| 50% | 100% | $200 |
| 60% | 150% | $250 |
| 70% | 233.3% | $333.3 |
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Selling Price
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Gross Profit
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Margin %
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Markup %
Frequently Asked Questions
Gross margin is profit as a percentage of selling price (Revenue minus COGS divided by Revenue). Markup is profit as a percentage of cost (Revenue minus COGS divided by COGS). A 40% gross margin equals a 66.7% markup. Markup is always higher than the corresponding margin percentage.
It varies significantly by industry. SaaS companies typically achieve 60-80% gross margins. Retail averages 20-30%. Restaurants run 60-70% gross margin but only 3-9% net profit after labor and overhead. Manufacturing typically sees 25-35% gross margins. Always compare against your specific industry benchmark.